One of my favorite things to do when I come across a new WordPress-powered blog is to type
?s=wordpress into the address bar, which searches their site for posts mentioning WordPress. I like to get a read on what people think about the engine that powers their thoughts. While I enjoy the ones that offer praise and appreciate the ones that provide constructive criticism, the best result is when I get zero hits. That’s when I know WordPress is doing its job: when people aren’t even aware they’re using it because they’re so busy using it!
I’ve heard a lot of Social Media Prophets proclaim that the tools don’t matter, that it’s all about the content and the connections being formed.
Ideally yes, the tools shouldn’t matter. The tools should be so intuitive that our awareness of them fades to nothingness. But as long as
?s=wordpress keeps returning hits, they do matter. In fact, the sure sign that we’ve reached the point where the tools don’t matter is when the statement “the tools don’t matter” is so obvious a statement that no one would waste time making it.