Mark on WordPress

Why Subscribe to Comments doesn’t let you check the subscription box by default

Posted in wordpress by Mark Jaquith on April 24th, 2008

At one time, my Subscribe to Comments plugin would allow you to have the subscription checkbox checked by default. This is no longer the case. I get a lot of e-mail asking about this change, so I’d like to explain it.

In short, having the box checked by default was causing people to subscribe unwittingly, as it was an opt-out thing. I was getting a lot of flak about this, because a lot of sites had enabled this option without thinking about the ramifications (even I had it enabled for a while!). Opt-out is a bad way to operate, and it doesn’t provide a good user experience. A lot of users see it as being sneaky. Obviously if you want to edit the plugin to re-enable this option, I can’t stop you — but I no longer wanted to be encouraging use of this option.

“But what if you have a user who wants to subscribe to every post?” you ask. Well, here’s how it works now. If you subscribe to an entry’s comments, you’ll get a cookie that remembers that you subscribed. And when you visit other posts, the checkbox will be checked by default (for you only). So you only have to opt-in once. Naturally if you then leave a comment with the box unchecked, your personal default will revert to unchecked. I think this is a much better solution.

25 Responses to 'Why Subscribe to Comments doesn’t let you check the subscription box by default'

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  1. Michael Clark said, on April 24th, 2008 at 4:30 pm

    Yes, you are correct, this new behavior is much more kind to users. Thanks for taking steps to reduce spam and other forms of email abuse.

  2. Lloyd Budd said, on April 24th, 2008 at 4:32 pm

    I never enabled it by default, but had thought about it after really enjoying the similar experience on LJ. It really depends on the nature of the conversation I think.

  3. Ian Stewart said, on April 24th, 2008 at 4:36 pm

    That is a much better solution. I’m a big fan of Subscribe to Comments and the cookie-based opt-in is perfect. Thanks, Mark.

  4. sunburntkamel said, on April 24th, 2008 at 4:50 pm

    I think this is probably a better solution, although as Lloyd says, my setting the box to “opt out” was influenced by the way livejournal works (and my own inability to remember where I’ve commented).

    Lloyd, you never got back to me about what browser was hiding my checkmarks ;)

  5. Andy said, on April 24th, 2008 at 4:50 pm

    Smooth.

  6. Gerard said, on April 24th, 2008 at 5:02 pm

    Good work Mark. I toyed with the idea of switching it on by default some time ago, but gave it up as “opt-out spam”. When you upgrade the plugin, does it modify the default settings automatically?

  7. Kevin Paquet said, on April 24th, 2008 at 6:01 pm

    On one of my sites I admit, I have tweaked it around to be enabled by default.
    It’s a website for Teenagers, and a lot of them don’t even notice that little box to check. @_@

  8. David Esrati said, on April 24th, 2008 at 7:45 pm

    Mark-
    you are entirely right to not allow it to be checked by default-
    however, setting it to be automatic does get your readers really going on their own community :-)
    On my “political” site I overrode the code to make sure the people stay engaged- and no one has complained.
    I think this is one of the most important WP plugins for any site.
    Thanks again for writing it.

  9. Mark Jaquith said, on April 24th, 2008 at 7:54 pm

    When you upgrade the plugin, does it modify the default settings automatically?

    The option doesn’t exist anymore, and isn’t obeyed even if it were hacked in. You’d have to change the code to re-enable it. So upgraders move to the per-user opt-in solution.

  10. Imran Khalid said, on April 24th, 2008 at 8:16 pm

    I recommend the subscription box should not be checked by default!
    let users decide.

  11. Chris said, on April 24th, 2008 at 8:20 pm

    You sure about the cookie thing?

    I’ve checked the box and posted comments on our blog, and I don’t see new posts having that box checked by default.

    And yes, I have cookies enabled. :D

  12. deuts said, on April 24th, 2008 at 9:20 pm

    For me, I put the checkbox in a conspicuous place so that people who really want to subscribe to follow up comments can do so before hitting the “submit” button, not after. :D

  13. Keishon said, on April 24th, 2008 at 11:26 pm

    I agree with your decision to do that because it is sneaky and especially if you visit a busy site, I don’t want the excess email and the annoyance of trying to unsubscribe after the fact.

  14. Paul said, on April 25th, 2008 at 5:08 am

    Great Tips as always

  15. HighToro said, on April 25th, 2008 at 6:57 am

    It’s the right way, I think. Congratulations.

  16. Brajeshwar said, on April 26th, 2008 at 2:08 am

    That is the way to go. Good initiative.

  17. Une semaine avec Wordpress #12 said, on April 27th, 2008 at 5:07 am

    [...] Subscribe To Comments ne permet plus de cocher automatiquement la notification des commentaires [...]

  18. Comme une image said, on April 27th, 2008 at 6:47 am

    That’s an excellent and well-rounded choice.

    Just for information : in France, « opt-out » is forbidden and « opt-in » mandatory (well, mandatory if subscription is possible, of course ;-).

  19. Lorelle VanFossen said, on April 29th, 2008 at 8:21 pm

    I want to HUG you for this! THANK YOU. It’s been long awaited and I’m so glad. I can’t tell you how many times I’ve been subscribed and how much time I’ve wasted unsubscribing, sometimes several times a day. This is wonderful news.

  20. Megapixels said, on April 30th, 2008 at 5:19 am

    Good choice Mark. Far better to error on the side of caution when it comes to user happiness. We all get more then we need in our email boxes these days.

  21. Ro said, on May 2nd, 2008 at 1:42 pm

    Absolutely, not question, the right choice. Time and attention are such rare commodities. Anything we can do to *not* take it away from people is appreciated.

  22. Nommo said, on May 6th, 2008 at 9:33 am

    I too allow users to ‘opt-in’ rather than ‘opt-out’ - some people are very protective over their inbox.

    I have one related, but slightly off-topic yet burning question (and I have looked elsewhere and beyond for the answer) - is your most essential and most excellent ‘Subscribe to Comments 2.1.2′ compatible with WordPress 2.5.x ??

  23. [...] the Reader Decide: Mark Jaquith explains why he let’s the reader decide in his new version of Subscribe to Comments by leaving the subscribe to comments checkbox unchecked [...]

  24. [...] the Reader Decide: Mark Jaquith explains why he let’s the reader decide in his new version of Subscribe to Comments by leaving the subscribe to comments checkbox unchecked [...]

  25. [...] but ran out of time to post it because of our move from China. Since then, Mark Jaquith himself has written about this, and others such as the Weblog Tools Collection have picked the story up. I decided I’d go [...]

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